ZUPI AWARDS 2015

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Logo selected as finalist of the Zupi Awards, international competition to design, art and creativity.

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Developed for my creative studio, the concept was based on the following aspects.

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Composed of geometric shapes, the logo offers a minimalist reading, to translate the style of creation of the studio. In addition, the geometric forms proposes a reading of the way the studio thinks and executes its projects.

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The square represents rationality and the triangle is associated with the dynamism of thought. The detail in the central triangle proposes the expansion of ideas and thoughts, that is, the creativity.