Which cyclist has never dreamed of Tour de France yellow t-shirt? Much more than a simple shirt, is the proof that the competitor is the great champion of the race. The second color chosen was black. We needed to bring the speed of races to the brand, so we chose a dynamic typography. The result is an alltype logo, which brings several meanings tied to its creation.
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MOV | USE. TROQUE. GANHE
Wich more you use, more you earn. This is the proposal of the MOV, the application to encourage the use of means of transportation alternative in São Paulo.
Research, Creation and Development by:
Adriana Bednarski | Bruno Eid
Carol Malavolta | Helena Duppre
App and video: Helena Duppre
*Project developed as final work of the 3rd semester of graphic design of IED-SP.